Sony's new Grand WEGA 3LCD HDTV models are now shipping throughout the United States.
Sony's new Grand WEGA HD models -- the KDF-E60A20 (60-inch), KDF-E55A20 (55-inch),
and KDF-E50A10 (50-inch) -- begin shipping this week. Additionally, the KDF-E42A10
(42-inch) model will ship in late July.
Sony's KDF-E42A10 (42-inch) and KDF-E50A10 (50-inch) models feature a new design with
a thin dark black bezel, a compact body (approximately 14 -16 inches deep) and
invisible speakers located at the bottom of the set.
Sony promises natural color reproduction and exceptional brightness levels due to
3LCD technology with 1280 x 720 native 720p resolution. Additionally, since 3LCD
technology simultaneously projects three full-time red, green and blue images, there
is no color breakup or "rainbow effect" that may cause eyestrain or visual fatigue.
The new models also deliver excellent contrast with Sony's Cinema Black Pro
technology. This process enables the displays' advanced iris shutter to automatically
open and close according to the incoming signal level. This creates brighter whites
and better contrast in dark scenes.
The other new Grand WEGA models -- the KDF-E55A20 (55-inch) and KDF-E60A20 (60-inch)
-- utilize a proprietary LCD Optical Engine with Sony's WEGA Engine system to deliver
detailed picture quality from any compatible video source by minimizing the
digital-to-analog conversion process. These models also incorporate 3LCD panel
technology and deliver 1366 x 768 screen resolution, which is more than a native 720p
All four new models provide access to Sony's WEGA GATEon-screen guide, which with a
push of a button enables you to perform a variety of tasks intuitively on a simple
Shipping now, the KDF-E60A20 is available for about $3,500 and the KDF-E55A20 for
about $3,000. In July, the KDF-E50A10 and the KDF-E4210 will be available for about
$2,800 and $2,300, respectfully. The models will soon be available direct from
www.sonystyle.com and at SonyStyle stores found in select shopping malls nationwide.