Sony BMG Music Entertainment is testing technology solutions that bar consumers from making
additional copies of burned CD-R discs.
Names of specific titles carrying the technology were not disclosed. The effort is not specific to
First4Internet. Other Sony BMG partners are expected to begin commercial trials of sterile burning
within the next month.
To date, most copy protection and other digital rights management-based solutions that allow for
burning have not included secure burning.
Early copy-protected discs as well as all Digital Rights Management (DRM)-protected files sold
through online retailers like iTunes, Napster and others offer burning of tracks into unprotected
WAV files. Those burned CDs can then be ripped back onto a personal computer minus a DRM
wrapper and converted into MP3 files.
Under the new solution, tracks ripped and burned from a copy-protected disc are copied to a blank CD
in Microsoft's Windows Media Audio format. The DRM embedded on the discs bars the burned CD
from being copied.
"The secure burning solution is the sensible way forward," First4Internet CEO Mathew Gilliat-Smith
says. "Most consumers accept that making a copy for personal use is really what they want it for.
The industry is keen to make sure that is not abused by making copies for other people that would
otherwise go buy a CD."
As with other copy-protected discs, albums featuring XCP (extended copy protection) will allow for
three copies to be made.
However, Sony BMG has said it is not locked into the number of copies. The label is looking to offer
consumers a fair-use replication of rights enjoyed on existing CDs.
However, a key concern with copy-protection efforts remains compatibility.
Among the biggest headaches: Secure burning means that iPod users do not have any means of
transferring tracks to their device, because Apple Computer has yet to license its FairPlay DRM for
use on copy-protected discs.
As for more basic CD player compatibility issues, Gilliat-Smith says the discs are compliant with
Sony Philips CD specifications and should therefore play in all conventional CD players.
The moves with First4Internet are part of a larger copy-protection push by Sony BMG that also
includes SunnComm and its MediaMax technology.
First4Internet's XCP has been used previously on prerelease CDs only. Sony BMG is the first to
commercially deploy XCP.
First4Internet's other clients -- which include Universal Music Group, Warner Music Group and EMI --
are using XCP for prerelease material.
Sony BMG expects that by year's end a substantial number of its U.S. releases will employ either
MediaMax or XCP. All copy-protected solutions will include such extras as photo galleries, enhanced
liner notes and links to other features.