Wednesday, November 25, 2015
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Panasonic's CX Ultra HD Smart TVs Bring 4K Closer To Home
New LG Ray Smartphone Focuses On Photo Shooting
HP Profit Lower Than Expected
Police Arrests Fifth Suspect In TalkTalk Hack Investigation
Toshiba Develops Fast 3D Metal Printer
ECS LIVA X2 Mini PC Runs Windows 10
Memory-Tech Ready To Start Mass Production Of UHD Blu-ray Disc
New Nokia 230 and Nokia 230 Dual SIM Phones Coming Next Month
Active Discussions
roxio issues with xp pro
How to back up a PS2 DL game
Copy a protected DVD?
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > Optical Storage > Self-de...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, October 19, 2004
Self-destructing DVDs to help market new film

A little-known Atlanta company hopes to change Hollywood's thinking about movie distribution with a novel marketing plan that includes using relatively new disposable DVDs, the company said on Monday.

At the center of the Convex Group's plan is a low budget Christmas movie called "Noel," directed by Chazz Palminteri, that will debut in up to 10 U.S. cities on Nov. 12. On the same day, the disposable DVD can be bought for $4.99 through online retailer

A little over two weeks later, the movie will air once on cable television network TNT, which Convex hopes will only spur greater ticket sales and higher revenues from the DVDs, which become unplayable 48 hours after their air-tight package is opened.

The idea represents a major change to the normal release schedule for a film, which generally calls for a debut in theaters followed about six months later by the home video or DVD and more months, perhaps even years, before it hits TV.

The reason for the long release schedule is to earn maximum profits in each market, and conventional wisdom is that rushing a movie into any one arena cannibalizes sales in the others.

Convex founder Jeffrey Arnold believes otherwise. "All these efforts are going to make the (revenue) pie bigger, and we are not going to cannibalize," he said.

Disposable DVDs are not new. A company called Flexplay, which Convex bought in September, has been making them for the Walt Disney Co., and Disney has test marketed them with some success in a limited number of cities for about a year.

Arnold believes disposable DVDs will broaden availability for a movie so that fans who may want to see a film when it is popular but can't get to a theater, could buy the Convex DVD.

The idea could be especially relevant for low-budget movies like "Noel" that open in only a few cities yet compete against national releases of major movies backed by multimillion-dollar advertising campaigns. Fans who are aware of the movie but can't find it in their city can turn to the DVD.

"It is hard to get big marketing dollars during the holidays. You have to do something to break through the clutter," Archer said.

Likewise, showing the movie once on a television station with its advertising campaign also helps raise public awareness of the film. Those people who can't find time to watch it, can go to theaters or buy the Convex DVD, Archer said.

Finally, because they are unplayable after 48 hours, the disposable DVDs would not compete with the normal DVDs.

CERT/CC Statistics 1988-2004        All News        TEAC Japan Announces New SlimLine ODD Drives
Toshiba to launch laptops with next-generation HD-DVD drives     Optical Storage News      TEAC Japan Announces New SlimLine ODD Drives

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
U.K. Physical Media Market To Keep Falling In Q3 2015
DVD Players, Digital Cameras Will Soon Have The Fate Of Your Old TV
Panasonic To Close DVD-player Factory In Slovakia
Optical Disc Sales Down
DVD And Blu-ray Discs Remain Popular in Britain
DVD CCA Ends Litigation with Kaleidescape
DVD Writer and Media Market Keeps Shrinking
DVD And Blu-ray Discs Remain Preferred Sources of Video Content
DVD FLLC To Run 2013 Market Inspection Tests
DVD6C Lowers Royalty Rates for DVD Read-only Discs
DVD6C Files Lawsuit Against CDI Media
DVD6C Terminates Patent License Agreement with Canadian Premium Disc

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .