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Friday, October 15, 2004
New Dynamic Copy Protection Technology

Dynamic Media Solutions (DMS)is developing a new generation of copy protection technology that has the potential to save millions of dollars for content providers.

DMS?s dynamic technology gives a far-reaching copy protection solution for current and next generation optical media, which includes CD/DVD, CD/DVD recordable and DVD-video media, which has proven very difficult for content providers to protect. DMS?s solution is applicable for a wide variety of content such as software, games and databases. It applies to DVD audio, but excludes CD audio.

DMS?s solution provides content copy protection from the compilation/authoring stage to consumer use. It makes 1:1 copying virtually impossible, employs an extremely high level of hacking protection and prevents unauthorized mass production. At the same time, the solution is fully compatible with today?s CD/DVD players and drivers and is extremely cost effective.

As opposed to the current available solutions which are based on permanent signatures or algorithms that are installed on the disk and can eventually be copied or reproduced, DMS?s core patent pending technology lies in a unique combination of a patented chemical compound and software algorithm. Together, they produce a versatile signature by dynamically influencing the laser beam in a way that cannot be reproduced on the copied media. Both the hardware and software are embedded on the media without changing the players and can be easily incorporated into the replication line.

DMS?s solution allows for customized configurations for each title. At the same time, the company is developing the next few generations of chemical compounds, each one providing different protection characteristics, ensuring the technology?s dynamic, long-term copy protection.

DMS?s technology will be applicable for a wide range of secure marketing channels, including Digital Rights Management, protected downloaded content from the Internet and protected disposable optical media based on a fixed number of viewings. DMS will also allow for a limited number of authorized backups, with both the source and backups protected.

Yinon Elroy, CEO of DMS recently presented the company?s technology at the Copy Protection Technical Working Group (CPTWG) held in California and attended by companies such as Warner, Universal, Thomson, Sony and Philips, and at the International Disc Duplicating Association Conference at MediaTech.

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