By supporting PlayReady, Nokia will make it easier for content owners and service providers to offer premium digital content for a radically increased installed base and enable more flexible business models, such as renting content or accessing it offline. For consumers, PlayReady brings flexible ways to manage their digital content between online, home and mobile devices. For example, a consumer could purchase content directly from their Nokia device and then transfer the content to enjoy on other designated devices, such as PCs or mobile devices.
Microsoft PlayReady is designed for digital entertainment services, devices and applications, with a specific focus on meeting the needs of mobile operators, service providers and device manufacturers. The technology supports a range of business models that can be applied to almost any type of digital content (music, video, games, ringtones, images and more) and a wide range of audio and video formats (including Windows Media Audio (WMA), Windows Media Video (WMV), AAC, AAC+, AMR and H.264). Microsoft released the PlayReady Porting Kit for mobile devices in early August 2007, and expects the first services using Microsoft PlayReady technology to appear in 2008. In addition, Microsoft has designed PlayReady to be fully backward-compatible with Windows Media DRM 10, which means that devices supporting PlayReady can access existing Windows Media DRM-based content as well as new PlayReady content services.