Apple Chief Executive Officer Tim Cook is very optimistic about where the company is today and where it’s heading, despite the slowdown of iPhone sales.

Speaking at the company’s annual general meeting in Cupertino, California, Cook reiterated that the iPhone maker is still on track to double revenue from services in 2020 from the nearly $25 billion in 2016. Cook touched on several of the company’s product categories.

He said the iPhone maker is “planting seeds” and “rolling the dice” on future products that will just “blow you away.”

Cook said that Apple's goal is to lower the price on the $1,200 MacBook Air laptop with a higher-resolution screen aadding there’s a “long, great roadmap of fantastic” products related to the Apple Watch and AirPods. He indicated that more health features would come to the smartwatch.

The CEO also fielded questions from investors about privacy, diversity and politics. In an apparent jab at Facebook Inc. and Google,

Cook also criticized companies that build data profiles of their users, and reiterated that Apple is pushing for regulation against such practice.

Investors are waiting for Apple to come up with a next big thing as demand for its best-selling product, the iPhone, slows, leading to the company’s first holiday-quarter sales decline since 2001. Cook has often mentioned augmented reality as a game changing technology and Apple is working on a pair of AR glasses. In the meantime, the company is focusing on a growing services businesses and rising sales of other devices like the Watch and AirPods.