LaCie announced today its LaCinema Rugged multimedia hard drive is now available in High Definition ? LaCinema Rugged HD. With enhanced HD capability, the LaCinema Rugged HD is the first multimedia player in its class, to allow users to store and play High Definition content ? on any HDTV in Full-HD 1080p resolution.

The LaCinema Rugged HD comes with 500GB of built-in storage capacity and it is compatible with any HDMI supported display.

Compatible with both Windows and Mac environments, the LaCinema Rugged HD requires a single USB 2.0 cable, connected to the computer for easy, bus-powered multimedia loading. Once the media content is transferred to the LaCinema Rugged HD, it is ready to be viewed on any display with an HDMI connection. The HDMI cable is included. For optimized viewing, the LaCinema Rugged HD supports (H.264, MKV, WMV9, MPEG-4).

The LaCinema Rugged HD features a scratch-resistant aluminum shell, internal anti-shock absorbers, and a shock-resistant rubber bumper to better protect media files against everyday blunders.

The product is available through the LaCie Online Store at the suggested retail price starting at $349.99USD.