The VAIO PC brand has been resurrected today, following Sony's sale of the struggling business to investment fund Japan Industrial Partners. The new VAIO Corporation has begun selling the VAIO Fit and VAIO Pro computers in Japan. The PCs come without Sony branding, but following an agreement between Sony Marketing Inc. and VAIO Co., Ltd., VAIO notebooks now are being offered at Sony's own online store. For now, VAIO will sell the "VAIO Pro 11" and "the VAIO 13" and the "VAIO Fit 15E" models.

Sony has sold its VAIO struggling business to investment fund Japan Industrial Partners, as it tries to concentrate on smartphones and tablets.