Sony Ericsson today announces the Z610; a stylish 3G phone that blends performance with stand-out design. The sleek mirror finish on the front cover gives the phone a jewel-like quality that is complimented by a hidden 'magic mirror' display which can only be seen when in use. The phone delivers on its good looks: its advanced feature set includes a 2.0 Megapixel camera and broadband-speed 3G connectivity. The device comes in a choice of three colours ? Luster Black, Rose Pink & Airy Blue.

When a call comes in or the user receives an SMS or MMS, the hidden external display illuminates, giving the effect that the caller-ID information is floating on the face of the phone itself.



The distinctive design of the Z610 is matched by a feature set that lets the user get the most from their mobile phone. The Picture Blog application allows the user to share photographs with friends and family, via an online ?blogsite', within just a few clicks. Simply take a shot with the Z610's 2.0 Megapixel camera and upload (or blog) the images directly to the site.

The Z610's 3G capability, coupled with its large 2.0 inch screen, makes video calling and accessing the Internet a pleasure; and with support for Push Email and RSS feeds that deliver the latest news updates direct to your mobile, it's so much more than a pretty face.

And when its time to reflect, support for Memory Stick Micro (M2) allows for generous storage of photos, video clips and MP3 files. This popular and portable storage format is available in memory sizes up to 1GB ? that equates to around 2,800 pictures of 2.0 Megapixel quality.

Z610 is available in selected markets from Q3 2006.