Many tech vendors are also coming out with rival devices. Samsung and Sony both have smartwatches on the market, at prices of US$299 and $199, respectively. Apple has also long been rumored to be working on a watch. Over 30 smartwatches are in development, according to research firm Gartner's count, although the devices have yet to reach mass market appeal.
Current smartwatches are pricey and vendors still need to offer a clear message about the advantages of owning a smartwatch.