The acquisition follows an active period for THX, which in recent months expanded its certification program to live entertainment and concert experiences. Under the new ownership, THX will maintain its core mission – to provide quality entertainment experiences in the cinema, in the home and on the go – while simultaneously being propelled into new categories, such as VR.
THX certification programs are an assurance to consumers of quality, as well as performance and consistency, in order to truthfully deliver the artist's vision to audiences around the globe. The THX certification program has since expanded to audio electronics, non-Internet-connected speakers, TVs, projectors, automotive audio systems and live entertainment. Moving forward, THX will focus on the expansion of its current certification program to include new technologies, such as immersive audio and HDR, and the introduction of whole new programs, such as headphone certification and, in the future, Augmented Reality and Virtual Reality experiences and their enabling devices.