Swedish music streaming service Spotify said on Monday its user base had grown to 100 million, up from 75 million previously, as it pushed into new markets. Spotify has the music streaming industry's biggest paid subscriber base, with 30 million users paying to listen, but the vast majority still tune in for free with commercial breaks.

The service is competing with Aple Music, which launched just last year and is already claiming 13 million paid users. Spotify also competes with Google Music and Youtube.