Sony has announced the FMP-X1 4K Media Player, followed by a 4K video distribution service. The player is curerently bundled with 10 feature films and video shorts in 4K resolution for $699. Later this summer, users of the same 4K Media Player will be given access to a fee-based video distribution service offering a library of 4K titles from Sony Pictures Entertainment and other production houses.
Sony's 4K TVs are not cheap. The XBR-55X900A (55-inch) and XBR-65X900A (65-inch) 4K Ultra HD LED TVs cost $4,999 and $6,999 respectively. However, the company hopes to sell 16 million units this fiscal year.
Hirai also said Sony plans to make a full-scale foray into the U.S. smartphone market by the end of the current fiscal year next March. He said that talks are under way for supplying smartphones to a major telecommunications carrier in the United States, where Sony has never made a notable footprint in cellphone sales.
"We will carve a foothold in the United States within the coming six months or one year to ramp up our market share in phases," Hirai said.