Rovi Corp. has signed an agreement with Panasonic System LSI Business Division (Panasonic SoC) to integrate Rovi's DivX HEVC technology into its next-generation digital television and Blu-ray Disc ICs. The announcement marks a milestone for Rovi as the first licensing agreement for DivX HEVC technology and will help enable consumer electronics original equipment manufacturers (OEMs) to release devices that support the high-quality streaming and playback of HD 720p/1080p and UltraHD/4K HEVC content.

At the International Broadcast Equipment Exhibition (Inter BEE) taking place from November 13th to 15th at Makuhari Messe in Chiba, Japan, Rovi is showcasing its end-to-end solution for enabling and accelerating HEVC adoption through the entire video value chain - from professional and consumer content creation to solutions that facilitate secure delivery and multi-screen enhanced playback.

Rovi's end-to-end solution consists of new MainConcept encoding SDKs for professional content creators; the DivX Video Service with DivX DRM for protected content delivery for service providers, mobile operators and content retailers across multi-screen devices; DivX 10 software tools for PC-based DivX HEVC creation and playback, and an extension to the DivX Certification program to allow IC and OEM customers to quickly bring to market mobile and consumer electronics products that support DivX HEVC playback. Rovi says that DivX HEVC Certified Devices will support a feature set for media playback including multi-language subtitles and audio tracks, trick-play track for smooth fast forward and rewind, chapter points for quick scene navigation, and resume playback across devices.