With the mobile phone market rapidly shifting to smartphone usage worldwide and a steady growth expected particularly overseas, Panasonic aims to tap into this growth with its first global model smartphone for the European market in March 2012.
Panasonic will launch a new Android model in Europe in March, later expanding to the United States and Asia. The phone will feature an ultra-slim D-shaped design and a slim bezel with a Quarter HD (QHD) 4.3-inch organic light emitting diode (OLED) screen. It will also be waterproof and dustproof, Panasonic said.
Using this as a reference model, Panasonic will expand its lineup, aiming at sales of 1.5 million smartphones in Europe next fiscal year. Furthermore, in fiscal year 2016, Panasonic targets global sales of 15 million units, including nine million in Europe, Asia, China, and the United States and six million in Japan (of which five million are smartphones).
The Panasonic Group created the Systems & Communications Company (SNC) in April this year in advance of its reorganization scheduled for January 2012 in order to handle products and services related to system, network and mobile communications. Within this company, Panasonic will maximize its internal resources, including making use of an existing factory in Malaysia. Currently, phones for the Japanese market are manufactured in this factory but now the same factory is also scheduled to manufacture the first global model as announced.