Japan Digital said it will begin mass-production of organic light-emitting diode (OLED) displays that are curved, flexible and thinner than conventional LCDs. The company has its sights set on selling its OLED panels to Apple, one of its major customers, for use in Apple’s iPhone. It said mass-production is expected to start in 2018.

Apple is expected to swift from LCDs to OLEDs for its future iPhones.

Rival South Korean companies LG Electronics and Samsung Electronics have already started mass-producing OLED panels.