Apple phone sales dropped for the first time during the first three months of 2016 and likely did the same in the second calendar quarter. Apple will have to find a way to boost the sales, but reports say this year's iPhone will sport only minor changes -- the same design, dual speakers, a dual camera to the iPhone 7 Plus model. A significant design revamp, with glass enclosure and edge-to-edge screen, is reportedly set for the 2017 iPhone.
Independent from Blass’s report, a report from Apfelpage suggests Apple may not call the device the iPhone 7 after all. It says Chinese supply chain sources have seen packaging and labelling that indicates the new phone will be called the 'iPhone 6SE'.