Huawei has just announced a new fitness tracker. The Huawei Fit looks like a watch, it counts steps, tracks sleep, and can continuously monitor heart rate during workouts. It is available at Best Buy, Amazon, and Newegg starting today for $129.99. As you see below, the watch-style fitness tracker looks very similar to the Pebble Time Round from last year. It’s available in a silver or grey finish with black, orange, or blue straps, which can be easily swapped for other 18mm wide straps.

The rugged, always-on LCD touch screen delivers important information at a glance, such as time, steps, and heart rate. Switch between preset dial styles-the time is always visible, even in strong light, thanks to the reflective and backlit display, controlled by an ambient light sensor.

Huawei Fit automatically senses when the wearer is walking, running and sleeping, and monitors these activities, recording the number of steps, distance, calories burned and duration of sleep every day. The Fit does not have standalone GPS, but it syncs with Huawei’s Wear app for either Android or iOS.

Huawei claims that the Fit's heart rate monitoring feature is very accurate thanks to its "high signal strength, " as well as unique skin color detection algorithms to account for different skin tones.

During exercise and training modes, five heart rate zones are displayed on the watch in real time. These zones are divided according to the activity: warm up, fat burning, aerobic endurance, anaerobic endurance and maximum effort. When the heart rate approaches the maximum effort zone, the watch will vibrate to alert the user.

The Fit also supports alerts for incoming calls and messages. Huawei says the Fit’s battery lasts for six days between charges with normal use, and up to 30 days when in standby. A full charge takes less than two hours.

Huawei Fit supports multiple forms of exercise, including walking, running, cycling, treadmill workouts and swimming, with different modes monitoring different data. Huawei Fit will automatically identify walking/running status and record data, including goals such as distance, calories, times, fat burning, and aerobic endurance.

At the completion of a session, the watch can display statistics such as distant, duration, average pace, calories, heart rate range, exercise result score, new records, VO2 max and recovery time.

For users looking to improve their fitness performance, Huawei Fit offers running training guidance based on stamina and training goals. Leveraging technology from FirstBeat, a provider of physiological analytics for sports and well-being, Huawei Fit can design running plans, give real time guidance during a session, and export reports upon session completion.

Huawei Fit will be available starting November 3 at retailers including Best Buy, Amazon and Newegg. The Black version will be available exclusively at Best Buy stores for the first 60 days, while the other colors - Orange and Blue-will be broadly available online.

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