Google To Test Project Ara Devices In Puerto Rico
Google said Wednesday that it will pilot its new modular 'Project Ara' line of Android phones in Puerto Rico later this year.
The announcement was made during the Project Ara Developers Conference in Mountain View on Wednesday.
Project Ara allows consumers to build their own Android phones. They would buy a basic phone that could make 3G phone calls but the device will be able to accept additional parts, such as a better camera, speakers or medical devices.
Google estimates the cost of the components for the basic Android phones is somewhere in the range of $50 to $100 per phone.
The company said it selected Puerto Rico for the pilot because it is a "mobile first" area, with more than 3 million active cell phones. Google's carrier partners in Puerto Rico are OpenMobile and Claro.
"Ara is full of choices. We have to carefully manage the way that choice is presented to consumer as to not overwhelm them," said Paul Eremenko, a Google director presenting at a Project Ara Developers Conference in Mountain View on Wednesday.
The company said it plans to design a food truck as a retail store for the Puerto Rico pilot.
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Project Ara allows consumers to build their own Android phones. They would buy a basic phone that could make 3G phone calls but the device will be able to accept additional parts, such as a better camera, speakers or medical devices.
Google estimates the cost of the components for the basic Android phones is somewhere in the range of $50 to $100 per phone.
The company said it selected Puerto Rico for the pilot because it is a "mobile first" area, with more than 3 million active cell phones. Google's carrier partners in Puerto Rico are OpenMobile and Claro.
"Ara is full of choices. We have to carefully manage the way that choice is presented to consumer as to not overwhelm them," said Paul Eremenko, a Google director presenting at a Project Ara Developers Conference in Mountain View on Wednesday.
The company said it plans to design a food truck as a retail store for the Puerto Rico pilot.
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