To kick off the new year, Diesel announced its newest touchscreen smartwatch, the Diesel On Fadelite.

Designed to be worn by both men and women, and powered with Wear OS by Google and the Qualcomm Snapdragon Wear 3100 platform, this energetic smartwatch features a smaller 43mm case size and bold design details.

The first design detail is the transparent strap. Available in four colorways—red to black, black to clear, blue to clear, and all clear with an iridescent case—the colors seem to "fade," inspiring the name of the watch. Stamped with the Diesel logo, the straps are breathable and comfortable. A translucent hard shell nylon casing enclosure provides durability for the case and module, while maintaining a lightweight feel that's perfect for both the active and proactive wearer. Stylistic elements–like the Diesel lug design and oversized pusher—are inherited from previous versions of Diesel smartwatches, but they've been scaled and simplified for an aesthetic that works for everyone.

Diesel's interactive dials continue to challenge the status quo. The new "Globe" dial features a rotating globe that users can manipulate with just a touch. Using the moving globe, two additional time zones can be shown on the dial. The Fadelite smartwatch will also feature weather effects, interactive dial animations that show a range of real-time weather conditions and will update based on your current location.

Fadelite joins the Diesel On family, which also includes the Axial smartwatch, which debuted last fall.

Features include:

• Auto-Installed Apps: Diesel is auto-installing apps such as Spotify.
• Weather Effects: The weather Tile automatically updates the current and forecasted conditions.
• The Google Assistant
• Google Fit
• Google Pay
• GPS Tracking
• Heart Rate Tracking
• Swim Proof
• Customizable Watch Faces
• Smartphone Notifications
• Activity Tracking
• Rapid Charging
• Control Your Music

The Diesel Fadelite smartwatch will be shown at CES in the Fossil Group suite at the Cosmopolitan hotel. The watch will retail for $275 and will be available in Diesel stores, online at www.diesel.com and from select retailers worldwide in March 2020.