This is the first Creative player to support AAC music and unprotected iTunes Plus tracks from the iTunes store, in addition to MP3 and WMA formats. Zen has the size of a credit card and features 2.5-inch colour screen that supports up to 16.7 million colours.

The Creative ZEN supports a wide selection of video formats, including WMV9, MJPEG, MPEG4-SP, compatible DivX 4/5, and XviD. One charge of the built-in rechargeable battery provides up to 5 hours of video entertainment or up to 25 hours of music playback.

The player's patented ZEN user interface has a fresh new look for a more stunning visual experience, enabling more information to be viewed on the screen. The Creative ZEN also includes a built-in FM radio with 32 station presets, a voice recorder, and a personal organiser to sync contacts, to do lists, and your calendar to Microsoft Outlook.

The Creative ZEN will be available in Singapore next month in 4GB, 8GB and 16GB models.