Canon Inc. unveiled a digital video camera for home users on Wednesday that can record high-definition movies, matching a product offered by rival Sony. Canon , the world's largest maker of digital cameras, said the HV10, its first high-definition video model for home use, will be available globally from September. It will be priced at around 150,000 yen ($1,310) in Japan.

Canon said it expects to win a 20 percent share of the Japanese market for home-use digital video cameras this autumn, helped by sales of new models. It estimates the market for high-definition models will jump to 250,000 units in 2006 from 70,000 last year.

The Canon video camera launched on Wednesday is the first to be fitted with its CMOS imaging sensor, a technology adopted from its best-selling digital single-lens reflex cameras.