A new Amazon program allows authors and publishers to run price promotions which can help them earn more royalties and reach more readers. Amazon's Kindle Countdown Deals s a new program for Kindle in the US and UK that allows authors and publishers to reach more readers. Kindle Countdown Deals provide readers with limited-time promotional discounts on Kindle-exclusive books. Customers can see the regular price and the promotional price on the book's detail page, as well as a countdown clock telling them how much time is left at the promotional price. Live Kindle Countdown Deals can be found at www.amazon.com/kindlecountdowndeals.

Kindle Countdown Deals can be used by any publisher on any book that is exclusive to the Kindle Store. This includes books published by Amazon Publishing, as well as independent authors and publishers using KDP Select.

Authors and publishers determine both the length of the Kindle Countdown Deals promotion and the level of discount.

A book can be discounted for just one hour or up to seven days. The discounts must be at least $1 off the regular price.