Alienware rolls out a new lineup of powerful, VR-optimized products at this year’s E3 in Los Angeles. The new Alienware Aurora is a mid-tower desktop with full-scale power. Despite a smaller footprint than the previous Aurora, it boasts even more dedicated graphics and overclocking potential, including the latest generation NVIDIA GeForce cards, for 4k gaming or even up to 12k gaming as a dual-graphics capable desktop. Performance improvements also include the latest Intel CPUs, available with liquid cooling, and overclockable memory available with Kingston Fury X running at a blistering 2400 MHz.

Alienware is offering a chassis with tool-less access for easy swapping of GPUs and as many as 3 of the 5 potential storage drives.

The new Alpha is a Windows gaming system for virtually any room, and LAN parties. Its compact design now comes fully upgraded with an NVIDIA GeForce GTX 960 GPU with 4GB of GDDR5 memory. Also configurable with a new AMD Radeon graphics option, the new Alpha boasts better frame rates at higher resolutions and higher settings. For future proofing and to push performance to VR and 4k gaming levels, the new Alpha is now compatible with the Alienware Graphics Amplifier.

Many of these same updates can be found on the new version of the Alienware Steam Machine for users looking to take full advantage of the console experience offered by Valve’s SteamOS and Steam Controller.

The Area-51 is a full-tower gaming desktop, now equipped with the new Intel Core i7 (a.k.a. Broadwell-e) CPUs ranging from 6- to 10-core options, as well as NVIDIA’s latest GeForce graphics technology (a.k.a. Pascal). According to Intel, the Core i7 delivers up to 35% faster multi-threaded performance and combined with the new GeForce GTX graphics there is a new standard for multi-tasking and VR. The triad design supports up to three full-length double-wide graphics cards, it has easily removable side-panels, as well as an optimized thermal management system.

Previewed five months ago at CES, the Alienware 13 is a gaming notebook equipped with an OLED display. The Alienware 13 OLED’s touchscreen display offers an a contrast ratio of 100,000:1, also delivering better color saturation. With the fastest response time on a notebook, typically 1ms, gamers get a display performance experience never before possible on an LCD. Compatibility with the Alienware Graphics Amplifier allows for boosted graphics performance.

The updated desktop portfolio including the new Alienware Aurora, the new ultra-small form factor Alienware Alpha, Alienware Steam Machine and updated Alienware Area-51 are available starting tomorrow. The anticipated Alienware 13 with optional OLED display is also available starting tomorrow.

These products are also coming soon to Best Buy locations in the U.S. as well as BestBuy.com.