All eyes will again be on Q4, with Futuresource predicting sales in excess of 11 million units in that quarter alone, a healthy year-on-year growth that will continue to drive BD into the mass market.
"Sales of HD-capable and 3D-capable TVs, coupled with dramatic reductions in BD player prices are continuing to fuel interest," Wetherill continues. "Add to that the burgeoning 3D Blu-ray market segment, and we?ll see the format continue to gather momentum in all major markets across the globe."
At least 10% of all Blu-ray devices shipped this year are expected to offer 3D playback, rising to more than 25% in 2011. By 2014, nearly 40% of homes across the three key regions - Western Europe, the USA and Japan - will own a 3D Blu-ray player, recorder or home theatre.
With a lucrative roadmap stretching out for at least the next five years, when factoring in the rise of 3D and its associated technologies, there is clearly a long-term opportunity for the industry to further sustain consumer interest in Blu-ray, Futuresource Consulting says.