Sony today announces the RX1R III, the eagerly anticipated third generation of its RX1R series, featuring a 61-megapixeli 35 mm Full-Frame Exmor R™ CMOS image...

Sony is pleased to announce today the launch of its new ECM-778 ​ shotgun microphone. Designed for content production where audio quality is paramount, such...

Silicon Power (SP) is unleashing the Hypera microSD Express memory card, its latest leap in next-generation portable storage technology, where the power of technology delivers...

A new proposal for 360 shoots!

Tamron Co., Ltd. (President & CEO: Shogo Sakuraba; Headquarters: Saitama City, Japan; “TAMRON”), a leading manufacturer of optics for diverse applications, announces the launch of...

Team Group officially announced the launch of the APEX SD7.1 MicroSD Express Card today. Designed to meet the next generation’s demands for both speed and...

Viltrox is pleased to announce the AF 85mm F1.4 Pro FE, a new full-frame autofocus lens for Sony E-mount cameras. This is Viltrox’s first full...

ZHIYUN’s new Mini Lens Reflector enhances illumination for video and photography. It’s not only brighter than traditional solutions, but also delivers softer, more natural lighting....

a small and fast lens for Sony E-Mount users!

Viltrox is shaking up professional cinematography with groundbreaking new pro-quality lenses: LUNA large-format zoom lenses and EPIC anamorphic primes. These precision-engineered lenses address growing demand...