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Monday, February 17, 2003
 Alera Technologies DVD/CD shredder now only $39.99
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Message Text: Alera Technologies, developer and manufacturer of Advanced DVD and CD recording solutions announced today a significant 33% price reduction for its popular DVD/CD Shredder, a unique data security tool that permanently destroys the data layers on DVDs and CDs securely preventing unauthorized use.

"At its debut last summer, the DVD/CD Shredder was an instant success filling the need for a simple way to prevent theft or unauthorized use of your valuable data. Since then, sales volumes have surpassed expectations every month, driving production costs down. We believe that everyone should benefit from the protection offered by the DVD/CD Shredder and are proud to be able to pass these savings on to our customers," stated Perry Solomon, President and CEO of Alera Technologies. "With a DVD or CD falling into the wrong hands you could lose all of your personal financial records, business customer lists, an entire accounting system or more. The cost for our customers to have the peace of mind they really need has been reduced by 1/3."

A recent study by Meridian Research makes the projection that by 2006 the financial institution sector alone will lose $8 billion to identity theft. It is estimated that in the U.S. alone, yearly, more than a million people have pieces of their identity pilfered for fraudulent purposes according to the Identity Theft Resource Center. A Privacy Rights Survey recently found that it takes 23 months and 175 hours to repair the damage caused by identity theft. In addition, the average person spends more than $1000 to clear their name, NOT including lawyer's fees.

States are passing laws that hold businesses responsible for ID Theft damages to their clients if they don't take the proper measures to dispose of personal data. While legislation making businesses responsible will help, no legislation by itself can successfully contain the identity theft problem.

When information is stored on DVDs and CDs the amount of data and the danger of loss is enormous. Failure to securely dispose of discs containing sensitive data that has become partially obsolete has the potential to destroy you and your business. A single CD holds the equivalent of approximately 80 four-drawer cabinets of text data. One side of a single DVD disc holds about 560 four-drawer cabinets filled with data, seven times CD capacity. Even when information is not considered confidential, it will be damaging if it falls into the wrong hands. Most company trash contains a gold mine of information and taking items or information from someone's trash is entirely legal.

The DVD/CD Shredder is the ideal security tool for corporate, government, education, and consumer applications. The DVD/CD Shredder (Alera Technologies Part # 240114, Ingram Micro SKU # 561008) has a new low estimated street price of only $39.99. Complete information is available at
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