Toshiba is aiming at making e-readers popular in Japan with the release of the Android-based BookPlace DB50. The e-reader runs Android 2.3 OS, it has a 7-inch, 1024x600 color LCD screen, it is powered by Freescale i.MX535 1Ghz processor and also features 1GB RAM and 8GB of onboard storage. Its battery will power it up 7.5 hours.

The reader is designed for Toshiba's own BookPlace store, which already sells books via both iOS and Android apps.

The reader will cost about 22,000 yen (around $284), though that includes 5,000 yen ($64) worth of credit for the BookPlace store.

Toshiba aims to have 1.5 million users for its online store in Japan by March 2016.

Toshiba hopes that its new device would stand out the compatition because of its quick response and ease-of-use features, which include physical navigation buttons.

Specifications:

- Dimensions: 7.48?4.72?0.43 inch
- Weight: 0.73 pound
- 7 inch touch LED Backlight LCD display, 1024x600 pixels resolution
- Multi-touch input method
- Accelerometer sensor
- Proximity sensor
- Vibration, Mp3
- Loudspeaker
- 3.5 mm jack
- Internal memory: 8 GB
- WLAN
- Bluetooth
- Micro USB 2.0
- Android 2.3 operating system
- 1GHz Freescale i.MX535 CPU Processor
- Stereo FM Radio
-JAVA Enabled
- Battery Backup: 7 hours