Following the high pre-orders in Europe for the Galaxy S7 and S7 edge, Samsung Electronics Europe today announced a Gear VR content package for new Galaxy S7 customers. For a limited period only, new Galaxy S7 and S7 edge buyers in Europe will be able to purchase the Samsung Gear VR, powered by Oculus, at a special price and get free access to exclusive games, available from the Oculus Store. The bundle includes some of the Oculus Store’s most popular paid-for content, such as Anshar Wars 2, Darknet, Drift, Keep Talking and Nobody Explodes, Ocean Rift and Starchart.

Samsung says it has has already sold over 300,000 Gear VR headsets in Europe this year.

Industry analyst house CCS Insight forecasts that revenues for VR headsets globally will reach $10bn by 2020, with Western Europe accounting for $3bn. 4.7mn headsets are expected to be shipped in Western Europe in 2016, with value-priced smartphone VR headsets such as the Gear VR expected to account for 90% of the volume.