HMD Global Oy, a new Finnish company that plans to relaunch the Nokia brand for phones, said on Monday it has hired Pekka Rantala, the former CEO of Angry Birds maker Rovio, as its Chief Marketing Officer. Nokia said in May it had signed an exclusive licensing deal with HMD to bring Nokia-branded devices back to the market.

Rantala worked for the company from 1994 to 2011. He joined Rovio as CEO in 2015 but stepped down after a year.

Nokia sold its entire handset business to Microsoft in 2014 and now focuses on telecoms network equipment. Since then, Microsoft has almost abandoned the business it acquired since then.

HMD's Nokia-branded phones will be manufactured and distributed by FIH Mobile, a subsidiary of Foxconn Technology.