Casio unveils three new DSC models in Taiwan; aiming for 10% market share in 2005

Casio debuted three new digital still camera (DSC) models, the EX-Z57, EX-Z750 and EX-P505, in Taiwan.

With sales of around 50,000 DSCs, Casio accounted 6% of the local DSC market in 2004. A Casio Taiwan representative indicated that the company aims to sell upwards of 110,000-120,000 units to reach a 10% market share this year.

Casio’s three new DSC models
Characteristics	EX-Z57	EX-Z750	EX-P505
Resolution (megapixel)	5	7.2	5
Zoom lens	3x optical	3x optical	5x optical, 8x digital
Screen	2.7-inch LCD	2.5-inch LCD	2.0-inch LCD rotatable 270 degrees
Maximum number of pictures taken on single Lithium battery charge	400	325	220
Video recording	N/A	MPEG-4 30 frames per second (fps) at VGA (640 x 480) resolution	MPEG-4 30 fps at VGA resolution
Retail price (NT$)	13,900 (US$441)	15,900 (US$504)	16,500 (US$523)