With the holiday shopping crunch in full swing, Blockbuster is making gift-giving affordable with deep discounts on movies and popular titles. Starting today, Blockbuster company-owned stores in the U.S. will offer three DVDs for $10. Individual movies are available at more than 70 percent off, originally priced at approximately $14.99 and now available for $3.99. Titles included in the discount are previously-viewed DVDs specially packaged in blue sleeves. Additionally, Blu-ray discs and games are being offered at a discount. Products are available to all shoppers, not just Blockbuster members.

Blockbuster's promotion comes in the wake of an announcement last month that Blockbuster L.L.C., a wholly-owned subsidiary of DISH Network, would be closing its approximately 300 U.S.-based corporate retail stores.