Amazon.com will sell the newest iPhones and other Apple products through its website, but not the Apple’s HomePod, Apple's competitor to the Echo brand of home wireless speakers.

According to the deal with Apple, Amazon will begin selling the most-recent iPhone, iPad, Mac computer, Apple Watch and Apple TV models on its website, along with branded accessories and headphones from Apple’s Beats subsidiary.

"Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want," the Seattle-based company said in a statement. "We look forward to expanding our assortment of Apple and Beats products globally."

IPhones remain the Cupertino, California-based company’s most important device, generating about 60 percent of quarterly sales and tying customers to other services such as Apple’s music and video streaming.

Some years ago, Amazon stopped selling the Apple TV media-streaming device that wasn’t easily compatible with the e-commerce giant’s video service. In 2016, Apple filed a lawsuit against Amazon alleging that the online retailer was selling counterfeit Apple products on its web store.