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Rovi today announced Rovi Digital Copy for Retailers, a new offering that is expected to provide consumers in Europe and the U.S. more ways to turn their physical DVD and Blu-ray Disc movie collections into virtual movie libraries.

Rovi Digital Copy for Retailers offers solutions for in-store disc-to-digital conversion services, as well as retailer-branded in-home services. Both services will use Rovi technologies for content recognition and authentication, and utilize core components of Rovi Entertainment Store, the company?s platform for digital storefront creation and management.

Rovi Digital Copy for Retailers ties into UltraViolet - the cloud-based entertainment ecosystem delivering a new way to collect and enjoy home video entertainment. The offering can be integrated as a component of services already powered by Rovi Entertainment Store, or incorporated into existing digital entertainment service infrastructures. Rovi expects the first retailer services powered by Rovi Digital Copy for Retailers to be introduced later this year.

With in-home disc-to-digital services, consumers simply insert a DVD or Blu-ray Disc title into a Rovi Digital Copy-enabled PC or Blu-ray Disc player. In the case of in-store offerings, consumers bring their physical disc collections into a participating store where a sales representative will lead them through the 'conversion' process. In both instances, once titles are authorized by the content owner, consumers will then be presented with the opportunity to purchase and trigger access to an UltraViolet digital copy. Digital copies can then be enjoyed by consumers on a range of UltraViolet-enabled connected devices, such as HDTVs, Blu-ray Disc players, set-top boxes, game consoles, smartphones, tablets, and PCs.