At Nokia World, Nokia's annual event for customers, partners and developers, Nokia unveiled a portfolio of new phones, services and accessories, including the first smartphones in its Windows Phone-based Nokia Lumia range.
"Eight months ago, we shared our new strategy and today we are demonstrating clear
progress of this strategy in action. We're driving innovation throughout our
entire portfolio, from new smartphone experiences to ever smarter mobile phones,"
said Stephen Elop, Nokia President and CEO. "From the Nokia Lumia 800 to the Nokia
Asha 201, we are bringing compelling new products to the market faster than ever
before. I'm incredibly proud of these new devices - and the people of Nokia who
have made this happen."
"Since Nokia's major strategic shift only eight months ago, the company has found
a new energy. It has provided substantial improvements to Symbian, managed to
differentiate on Windows Phone and it continues to build on its strong portfolio
in mobile phones," says Pete Cunningham, Principal Analyst, Canalys. "Nokia is
delivering on its pledges, and is clearly demonstrating its path to future
success."
Nokia Lumia 800
The Nokia Lumia 800, is Nokia's first smartphone within the Lumia range running
the Windows Phone operating system. The phone features a polycarbonate body
topped with a 3.7" AMOLED ClearBlack display with toughened glass stretching to
the sides of the phone. The Back, Start and Search buttons on the front of the
screen are set in the glass, so there are no interruptions to the smooth surface.
The phone comes in three colours: black, cyan and magenta. On the back, there's
an eight-megapixel auto-focus camera with Carl Zeiss optics. The camera also
shoots HD video at 30 frames per second. Social sharing or online storage can
happen automatically or with two taps on the interface.
Inside, there's a 1.4GHz processor and graphics co-processor driving the operating
system. There's 16GB of internal user memory, with cloud computing integrated to
offer 25GB of free SkyDrive storage for music and pictures. Communications are
handled by a quadband reception, up to HSDPA 3G, WiFi and Bluetooth. Talktime is
rated at up to 13 hours, or standby for up to 335 hours. It measures 116.5 x 61.2
x 12.1mm and weighs 142g.
The Nokia Lumia 800 takes the best of Windows Phone and adds to it with Nokia
enhancements including Nokia Drive, which offers free turn-by-turn navigation and
a dedicated in-car interface. Nokia Music introduces MixRadio, bringing a free,
global, mobile music-streaming service with locally-relevant channels available.
Every major social network is covered, offering integration through communications
and contacts. The browser, Internet Explorer 9, offers smooth performance as well
as support for the latest standards such as HTML5 applications.
The Nokia Lumia 800 will be available from November in France, Germany, Italy, the
Netherlands, Spain and the UK, across 31 operators. The estimated retail price is
€420, before any local taxes or subsidies. Other territories including Hong
Kong, India, Russia, Singapore and Taiwan will see the Nokia Lumia 800 before the
end of the year, with even more markets following in early 2012.
Nokia Lumia 710
Nokia's second Windows Phone phone announced today, the Nokia Lumia 710, comes in
black and white varieties, with the choice of black, white, cyan, fuchsia and
yellow back covers. The 3.7-inch screen offers an 800 x 480-pixel resolution with
a ClearBlack TFT. At the rear, there?s a five-megapixel auto-focus camera with an
LED flash. The camera can also shoot HD video at 30 frames-per-second.
It?s designed for social, offering full integration of Facebook, Twitter and
Linked-In, and photo-sharing can be done in just a couple of taps. The Internet
experience on the Nokia Lumia 710 is powered by Internet Explorer 9. Added to the
Windows Phone software package is Nokia Drive, offering free navigation and the
latest version of Nokia Music featuring MixRadio. Also on board is the Xbox Live
Hub for gaming and Outlook Mobile for corporate email accounts.
The phone is packing the same 1.4GHz processor, hardware acceleration and graphics
processor as the Nokia Lumia 800. Inside there?s 8GB of user storage memory and
512MB of RAM. It has quadband radio reception, 3G up to HSDPA, WiFi and Bluetooth,
so the communications options are covered. The phone measures 119 x 62.4 x 12.5mm
and weighs 125.5g.
Available from the end of 2011, the Nokia Lumia 710 will first appear in Hong
Kong, India, Russia, Singapore and Taiwan before becoming available in further
markets in 2012. The Nokia Lumia 710 is expected to cost around €270 before
any local taxes or subsidies.
Completing the mobile audio offering, Nokia also introduced the on-ear Nokia
Purity HD Stereo Headset by Monster and the in-ear Nokia Purity Stereo Headset by
Monster, co-designed and co-developed by Monster.
Nokia also announced its plans to introduce a portfolio of products into the US in
early 2012 and into mainland China in the first half of 2012. In addition to the
existing products, which include coverage for WCDMA and HSPA, Nokia also plans LTE
and CDMA products to address specific local market requirements.
Asha: A new family of smarter mobile phones
Nokia also designed the Asha family of Nokia mobile phones for developing markets.
The Nokia Asha 303 combines a 2.6" touch screen with a QWERTY keypad. The Nokia
Asha 303 is built with Internet and social networks ease in mind. It harnesses an
1Ghz engine, 3G and WLAN. Social networks, email and IM are easily accessible
from the homescreen. The Nokia Asha 303 is powered by the cloud-based Nokia
Browser, which by compressing the web by up to 90%, provides higher speeds and a
more affordable access to the Internet.
Angry Birds Lite, the popular mobile game, comes preinstalled, together with
support for other globally relevant applications such as Facebook Chat, Whatsapp
messaging and the latest release of Nokia Maps for Series 40 (in selected
markets). The price will vary from market to market and operator to operator. The
estimated retail price for the Nokia Asha 303 will be approximately 115 EUR,
excluding taxes and subsidies. It is expected to start shipping in the fourth
quarter of 2011.
The Nokia Asha 300 is a touch device which also offers the convenience of a
keypad. The Nokia Asha 300 has an 1GHz processor and 3G, the Nokia Browser, email
and instant messaging from the home screen. The Nokia Asha 300 also arrives
preloaded with the Angry Birds game.
The Nokia Asha 300 comes with a 5 megapixel camera, a music player, FM radio,
Bluetooth connectivity and can handle memory cards up to 32GB. The price will
vary by market and operator. The estimated retail price for the Nokia Asha 300
will be approximately 85 EUR, excluding taxes and subsidies. It is expected to
start shipping in the fourth quarter of 2011.
The Nokia Asha 200 is Nokia's latest dual SIM phone with Easy Swap functionality,
allowing users to change their second SIM without switching the device off.
It is a fun and colorful QWERTY phone designed to meet the needs of young, urban
users. The Nokia Asha 200 features integrated social networking, email and IM,
adding RenRen, Orkut and Flickr support. Nokia Asha 200 makes it possible to carry
thousands of songs with support for 32 GB memory cards and providing a battery for
a 52-hour playback time. The price will vary by market and operator. The estimated
retail price for the Nokia Asha 200 will be approximately 60 EUR, excluding taxes
and subsidies. It is expected to start shipping in the fourth quarter of 2011.
The single SIM version of the Nokia Asha 200 has been designed for young, price
conscious users. The phone has music features including a high performing
loudspeaker, enhanced stereo FM radio and ringtone tuning. Other features include
the Nokia Browser, up to 32 GB memory cards and a battery for 52 hours of music
playback time. The Nokia Asha 201 also supports push email as well as the popular
Whatsapp messaging app. The price will vary by market and operator. The estimated
retail price for the Nokia Asha 201 will be approximately 60 EUR, excluding taxes
and subsidies. It is expected to start shipping in the first quarter of 2012.
New Nokia Maps
With an aim to improve its location-based offering, Nokia also showcased the
latest versions of Nokia Maps and Nokia Drive for Windows Phone. These and other
map-related applications introduced at Nokia World aim to make Nokia Maps relevant
for commuters and to find interesting places in the city where people live. In
addition to its free walk-and-drive navigation for more than 100 countries
worldwide, the Nokia Public Transport application tracks public transportation
directly on a mobile device in more than 430 cities worldwide, including
up-to-the-minute updates on bus and train routes for 45 cities.
Nokia also introduced Nokia Pulse, which allows location-tagged updates and photos
to be sent privately, adding location to conversations with the people that matter
most.
Nokia also showcased Nokia Live View, which turns the phone's camera view finder
into a reality augmenting tool. With Nokia Live View, a phone can be pointed to a
building or street and the names of the places become superimposed over them,
offering one click access to detailed information about businesses, restaurant or
attractions. All the applications are available at Nokia's Beta
Labs (betalabs.nokia.com).