Google Buys Songza

Tuesday, July 1, 2014

Google Buys Songza

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Google has acquired streaming music service Songza, as the Internet search company is trying to gain some market share in the online music business.

Google said on Tuesday it would explore ways to incorporate aspects of Songza into its existing streaming music service over the coming months. For now the four-year-old Songza service, which creates "expert-curated" music playlists intended to match users' activities and tastes, will remain unchanged for existing users.

Google did not provide financial terms of the deal.

Last month, Apple acquired Beats for $3 billion. Apple's purchase of Beats, which also touted its expertise curating music playlists.

Google launched a $9.99-per-month Play All Access subscription music service in 2013, and the company said last month its YouTube video website was preparing to launch a paid streaming service.