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Wednesday, October 30, 2013
Weak Wii U Sales Keep Nintendo's In Red
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Nintendo reported a loss in the latest quarter
as sales of its Wii U game console remained weak and consumers
shift to gaming on smartphones and tablets.
The Kyoto-based company reported an 8 billion
yen ($81 million) loss Wednesday for the three months ended
Sept. 30. Sales totaled 115 billion yen, a slight drop from the
same quarter last year.
Quarterly Wii U sales nearly doubled to 300,000 units from
160,000 in the previous three months, but the total remained
far short of the company's goal of 9 million units for the
fiscal year ending next March.
The company cut the price of Wii U console last month.
"The Wii U hardware still has a negative impact on Nintendo's
profits," the company said, "owing mainly to its markdown in
the United States and Europe."
Sales are likely to pick up over the year-end holiday season,
but the Wii U will face competition from Sony's new PlayStation
4, due out next month, and Microsoft's coming Xbox One.
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