Thursday, March 28, 2024
Search
English
Optical Storage
Graphics Cards
General Computing
PC Parts
Digital Cameras
Consumer Electronics
Games
Mobiles
All News Categories
Older News
Optical Storage
Graphics Cards
General Computing
PC Parts
Digital Cameras
Consumer Electronics
Games
Cooling Systems
Mobiles
Software Reviews
Reviews Around the Web
Technology Previews
Essays
Interviews
Tech Views
Glossary
FAQ
Guides/How-To's
Firmware
Drivers
BIOS
Software
Media Tests
Drive Comparisons
DVD Media Formats
All Forums
Become Member
Today's Posts
Popular Topics
In-House
Optical Storage
Optical Storage Software
General
Consumer Electronics
Other
News Around The Web
Advertise
Links
Jobs
Site Map
News/Reviews Feed
Submit News
Polls
Competitions
Users' Privacy
Contact Us
About
Home
|
News
|
Reviews
|
Articles
|
Guides
|
Download
|
Expert Area
|
Forum
|
Site Info
Thursday, February 7, 2013
Yahoo Teams with Google on Advertising
You are sending an email that contains the article
and a private message for your recipient(s).
Your Name:
Your e-mail:
* Required!
Recipient (e-mail):
*
Subject:
*
Introductory Message:
HTML/Text
(Photo: Yes/No)
(At the moment, only Text is allowed...)
Message Text:
Yahoo on Wednesday announced an advertising alliance with its "rival" in the search engine market Google.
The non-exclusive agreement with Google will allow Yahoo to display ads on various Yahoo properties and certain co-branded sites using Google's AdSense for Content and Google's AdMob services.
Yahoo gave the example of someone online shopping for boots being shown an ad for something completely unrelated because no advertisements for footwear were available in inventory.
"If you see an ad for boots, that's instantly going to pique your attention more than an ad for, say, a car battery," Yahoo! said.
"That's better for users. This is why contextual advertising is such a powerful tool."
Separately, Google on Wednesday announced Enhanced Campaigns, which will allow businesses to run a single advertisement campaign across multiple devices. Google said businesses will be able to advertise their products and services simultaneously across both mobile and desktop and target people in certain locations or at certain times of the day.
The changes to Google's search advertising network are expected to be completed by the middle of this year.
Home
|
News
|
All News
|
Reviews
|
Articles
|
Guides
|
Download
|
Expert Area
|
Forum
|
Site Info
Site best viewed at 1024x768+ -
CDRINFO.COM
1998-2024 - All rights reserved
-
Privacy policy
-
Contact Us
.