Friday, March 29, 2024
Search
English
Optical Storage
Graphics Cards
General Computing
PC Parts
Digital Cameras
Consumer Electronics
Games
Mobiles
All News Categories
Older News
Optical Storage
Graphics Cards
General Computing
PC Parts
Digital Cameras
Consumer Electronics
Games
Cooling Systems
Mobiles
Software Reviews
Reviews Around the Web
Technology Previews
Essays
Interviews
Tech Views
Glossary
FAQ
Guides/How-To's
Firmware
Drivers
BIOS
Software
Media Tests
Drive Comparisons
DVD Media Formats
All Forums
Become Member
Today's Posts
Popular Topics
In-House
Optical Storage
Optical Storage Software
General
Consumer Electronics
Other
News Around The Web
Advertise
Links
Jobs
Site Map
News/Reviews Feed
Submit News
Polls
Competitions
Users' Privacy
Contact Us
About
Home
|
News
|
Reviews
|
Articles
|
Guides
|
Download
|
Expert Area
|
Forum
|
Site Info
Wednesday, February 6, 2013
Twitter Buys Bluefin Labs
You are sending an email that contains the article
and a private message for your recipient(s).
Your Name:
Your e-mail:
* Required!
Recipient (e-mail):
*
Subject:
*
Introductory Message:
HTML/Text
(Photo: Yes/No)
(At the moment, only Text is allowed...)
Message Text:
Twitter said on Tuesday it has agreed to acquire advertising analytics company Bluefin Labs.
Terms of the deal were not disclosed.
Bluefin Labs provides data products to brand advertisers, agencies, and TV networks.
Twitter Chief Operating Officer Ali Rowghani said in a blog post that Bluefin's data science capabilities and social TV expertise would help Twitter create "innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV."
This acquisition builds on Twitter's exclusive partnership with Nielsen announced in December to develop the Nielsen Twitter TV Rating, the centerpiece of social TV measurement based on Nielsen's SocialGuide platform. The company plans to collaborate with Nielsen and SocialGuide on product development and research to help brands, agencies, and networks fully understand the combined value of Twitter and TV.
Twitter will not continue to sell Bluefin's product suite beyond the existing contracts.
Home
|
News
|
All News
|
Reviews
|
Articles
|
Guides
|
Download
|
Expert Area
|
Forum
|
Site Info
Site best viewed at 1024x768+ -
CDRINFO.COM
1998-2024 - All rights reserved
-
Privacy policy
-
Contact Us
.