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Thursday, September 1, 2011
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Rovi To Protect DivX Streaming Content
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Rovi today unveiled DivX Plus Streaming, a secure adaptive streaming
solution for the delivery of digital content to connected devices
including HDTVs, Blu-ray Disc Players, smartphones, game consoles,
PCs, Macs, and cable set-top boxes.
DivX Plus Streaming delivers video content in high quality, but also
supports multimedia features that have historically only been
associated with Blu-ray Discs. DivX Plus Streaming includes support
for 1080p high definition, subtitles, multiple language tracks, and
trick-play features such as smooth fast forward and rewind,
quick-start playback, and the ability to resume playback across
devices. The DivX Plus Streaming SDK is available today for
retailer, CE, and IC manufacturer integration and is being
demonstrated at the Rovi booth at IFA, September 2-7.
DivX Plus Streaming will be featured in Rovi offerings for the cable
industry and integrates into the Rovi Entertainment Store, formerly
the RoxioNow platform, which currently powers digital entertainment
services on a broad ecosystem of consumer electronics devices.
DivX Plus Streaming offers smooth resolution scaling to maintain
optimal visual quality as bandwidth fluctuates and helps to provide
a buffer-free playback experience. The adaptive streaming format
also provides support for the inclusion of DTS Audio. DivX Plus
Streaming is based on a flexible DRM framework that is capable of
powering a variety of distribution models including electronic sell
through, timed rentals or subscription, as well as an array of
consumption scenarios such as streaming, downloads, and side-load
transfer to enable both online and offline playback.
The solution also utilizes trusted digital rights management
technology currently used by a number of online retailers offering
movies in the DivX format including WB Shop, Media Markt, and Film
Fresh. |
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