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Tuesday, December 7, 2004
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Diamond Electronics Licenses Yahoo! Name for Branded Consumer Electronics Products
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One Diamond Electronics today announced the launch of five new consumer
electronics products in the United States.
Through an agreement with Yahoo!
to license the Yahoo! name, Diamond Electronics will manufacture, distribute
and market these Yahoo!-branded products in the United States, Mexico, and
Canada.
Diamond Electronics today introduced five Yahoo!-branded consumer
electronics products: two home theater systems and three standard DVD players.
These new products are now available online at
http://gear.yahoo.com/electronics.
"Yahoo! is one of the most recognized and well-respected brands in the
world, and Diamond Electronics is pleased to be able to license the equity of
the Yahoo! brand for our consumer electronics products," said Russell Herring,
vice president and general manager of Diamond Electronics. "These products
will be very stylish, high-quality and reasonably priced, with cutting-edge
features and designs sure to add character and ambiance to any room."
Launch Details
According to Kent Dickerson, Diamond Electronics' vice president of sales
and marketing, the company has identified three market segments for the
Yahoo!-branded consumer electronics products it will begin marketing this
fall. "Yahoo!-branded products targeting the Millennial market will focus on
young and hip 18- to 28-year-old customers," Dickerson said. "For the
Prosumer market, Diamond Electronics will focus on 25- to 45-year-old
professionals. Naturally, Yahoo! consumer electronics for the General Market
will be designed for consumers in all demographic groups."
Today Diamond Electronics introduced five Yahoo!-branded consumer
electronics products: Two home theater systems and three standard DVD players.
YHT-630 Home Theater System:
With a suggested retail price of $199, the YHT-630 is a compact, 210-watt
Home Theater System. The easy on-screen set-up menu delivers all the benefits
of progressive scan DVD video, complemented with advanced audio technology.
Digital amplification and DivX(R) certification provide amazing performance.
The YHT-630 offers unusually polished styling at its modest price point and
plays DVD-, DVD-R-, DVD-RW-, CD-R-, CD-RW-, MP3-, JPEG-, Kodak playback- and
DivX(R)-media.
YHT-650 Home Theater System:
Style, performance and innovative features set the stage for this advanced
Home Theater System. Dolby Pro Logic II, DTS, and 5.1 Surround Sound audio
complement the progressive scan function and 16:9 (widescreen) and
4:3 (normal) viewing aspect ratios. Digital amplification and DivX(R)
Certification highlight the truly inspired design. With a suggested retail
price of $269, the YHT-650 supports DVD-, DVD-R-, DVD-RW-, CD-R-, CD-RW-,
MP3-, JPEG-, Kodak playback- and DivX(R)-media.
YDP-305 DVD Player:
With a suggested retail price of $79, the YDP-305 DVD player is a truly
unique, ultra-compact DVD player great for use with TVs in any room in the
house. Forward-thinking features include a 4-in-1 memory card reader and a
USB port for conveniently viewing digital images. The YDP-305 also features
16:9 (widescreen) and 4:3 (normal) viewing ratios, and is compatible with
DVD-, DVD-R-, DVD-RW-, CD-, CD-R-, CD-RW-, MP3-, JPEG- and Kodak Picture CD
media.
YDP-700 and YDP-701 DVD Players:
The YDP-700 and YDP-701 are the ultimate in DVD player style and
performance. At a suggested retail price of $99, these two DVD players not
only reveal cutting-edge designs for different room settings, but also offer
such features as Dolby Digital technology and 16:9 (widescreen) and
4:3 (normal) viewing ratios. Both play DVD-, DVD-R-, DVD-RW-, CD-, CD-R-,
CD-RW-, MP3-, JPEG- and Kodak Picture CD media. In addition to having 3.5mm
composite video/audio out connections for easy set up, a headphone jack for
private listening is included. All of these innovative products come with a
full-featured, convenient remote control.
Yahoo!-branded consumer electronics products will initially be available
for purchase online at http://gear.yahoo.com/electronics. |
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