LG Electronics unveiled its seventh edition of G series smartphone, dubbed G7 ThinQ, in New York event on Wednesday, highlighting on its features designed around improved user convenience.
The LG G7 ThinQ is the first G model to come with LG's AI brand "ThinQ" in its title. Earlier this year, LG Electronics released the LG V30S ThinQ, an updated version of the LG V30 launched in 2017.
The new smartphone has a 6.1-inch Super Bright Display (3120 x 1440, LCD) sporting a 19.5:9 FullVision screen with a notch design and a 1,000-nit brighthness. Although the device is
nearly half an inch larger than its predecessor, it remains small enough to be used with one hand. LG said the new smartphone consumes 30 percent less power than the LG G6 under the same brightness. It also has the largest display ever incorporated by an LG smartphone.
LG said users can choose various display modes, such as sports, games, or cinema, just like premium TVs for more a more customized experience.
The smartphone also comes with what LG calls a "New Second Screen" at the top of the display, which is similar to the notch design found on the U.S. tech giant Apple's iPhone X. This second screen gives users flexible options when it comes to setting up the display to fit their tastes. The display can be fully expanded for a bezel-less look or it can be set to a more traditional style where the notification bar is completely blacked out. Users can even change the notification bar to another color for a more personal effect.
Among the various new artificial intelligence features adopted by G7 is Google Lens, a new AI and computer vision for searching information.
The feature supports searching information about any objects that is captured by the smartphone camera by analyzing database within Google Assistant and Google Photos. It can also identify texts on websites and restaurant menus. This new feature is comparable to Samsung's Bixby Vision.
A button below the volume has been added on the left side of the G7 phone, which can call up Google Assistant with a single tap and Google Lens with two taps.
The G7 ThinQ's Super Far Field Voice Recognition feature, meanwhile, can recognize voice commands from up to five meters away. The technology enables separating commands from background noise, making the phone a possible alternative to home AI speakers, the company said.
LG has also upgraded the new phone with an eight-million pixel camera front and 16-million pixel on the back for higher resolution photos.
The company has further enhanced the AI features of the camera that first debuted in the LG V30S ThinQ in February.
AI CAM now offers 19 shooting modes, up from eight, which LG calls "more intelligence-optimized shots."
Low light photography on the LG G7 ThinQ has been enhanced with the new Super Bright Camera by making images up to four times brighter than typical photos shot in dim light.
LG has also introduced 3-D stickers that uses face recognition like Samsung did with the Galaxy S9 series.
The camera can recognize the user's face and add 2-D or 3-D overlays such as sunglasses and headbands.
Live Photo mode records one second before and after the shutter is pressed for snippets of unexpected moments or expressions that would normally be missed.
New to the G series, Portrait mode generates professional looking shots with out-of-focus backgrounds. This bokeh effect can be generated using either the standard or Super Wide Angle lens, giving shutterbugs even more creative options.
As for the audio, the LG G7 ThinQ makes use of the Boombox Speaker, that permits users to enjoy "a clearer, immersive sound experience." Based on the DTS:X technology, LG said people can also enjoy theater-like sound without having to use premium headsets.
The smartphone, in addition, boasts improved connectivity with home appliances.
With a more sensitive microphone, the device can even activate the Google Assistant or Q Voice at a distance of up to 5 meters from users.
LG Electronics' voice recognition program, Q Voice, is capable of understanding 85 different orders, it added.
The Q Voice is capable of understanding orders such as "please reject the incoming call" or even "please call police."
The device will come with 4 GB of RAM and storage capacity of 64 GB, and the larger LG G7 ThinQ Plus will have 6 GB RAM and 126 GB of memory. The storage capacity can be expanded to 2 TB through micro SD cards. It is powered by a Snapdragon 845 SoC.
The battery capacity of the device stands at 3,000mAh for both smartphones.
The smartphones have also earned the "MIL-STD 810G" certification by meeting tough security requirements approved by the U.S. Department of Defense. They are also IP68 certified for resistance to both water and dust.
The LG G7 ThinQ will roll out in the coming days in South Korea followed by major markets in North America, Europe, Latin America and Asia.
Mobile Platform: Qualcomm Snapdragon 845 Mobile Platform
- Display: 6.1-inch QHD+ 19.5:9 FullVision Super Bright Display (3120 x 1440 / 564ppi)
- LG G7 ThinQ: 4GB LPDDR4x RAM / 64GB UFS 2.1 ROM / MicroSD (up to 2TB)
- LG G7+ ThinQ: 6GB LPDDR4x RAM / 128GB UFS 2.1 ROM / MicroSD (up to 2TB)
- Rear Dual: 16MP Super Wide Angle (F1.9 / 107°) / 16MP Standard Angle (F1.6 / 71°)
- Front: 8MP Wide Angle (F1.9 / 80°)
- Battery: 3000mAh
- OS: Android 8.0 Oreo
- Size: 153.2 x 71.9 x 7.9mm
- Weight: 162g
- Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 5.0 BLE / NFC / USB Type-C 2.0 (3.1 compatible)
- Colors: New Platinum Gray / New Aurora Black / New Moroccan Blue / Raspberry Rose
- Others: Super Bright Display / New Second Screen / AI CAM / Super Bright Camera / Super Far Field Voice Recognition / Boombox Speaker / Google Lens / AI Haptic / Hi-Fi Quad DAC / DTS:X 3D Surround Sound / IP68 Water and Dust Resistance / HDR10 / Google Assistant Key / Face Recognition / Fingerprint Sensor / Qualcomm Quick Charge 3.0 Technology / Wireless Charging / MIL-STD 810G Compliant / FM Radio