Friday, August 17, 2018
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
More Affordable, 13-inch MacBook and $160 AirPower Expected at Apple's Event
Google to Launch Its Own Smart Display, Report Says
Nvidia Reports Record Revenue From Datacenter, Gaming, Professional Visualization, Automotive
Arm Client CPU Roadmap Includes Advanced Hercules and Deimos Chips
Google To Release Lightweight Version of Android Pie for Entry-level Smartphones
Japan Accuses Apple of Pressuring Game Rivals: Nikkei
Intel Introduces New NUC Kits and NUC Mini PCs
Samsung Exynos Modem 5100 Is the First 5G Modem Fully Compliant with 3GPP Standards
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, March 19, 2018
Google to Make Money From Each Product Purchase


Retailers including Target Corp, Walmart Inc, Home Depot Inc, Costco Wholesale Corp and Ulta Beauty Inc. will soon pay Google for each product purchase made through Google Search, Google Express and Google Assistant on mobile phones and voice devices.

Google's new program moves beyond the concept which retailers make make payments to place ads on Google platforms. It will directly take a cut of the actual purchases, too. In exchange for Google listings and linking to retailer loyalty programs, the retailers pay Google a piece of each purchase.

Google hopes the program helps retailers capture more purchases on desktop, cell phones and smart home devices with voice search.

The initiative sprang from Google's observation that consumers were sending image searches of products, asking "Where can I buy this?" "Where can I find it?" "How can I buy it?" "How do I transact?" said Surojit Chatterjee, Director of Product Management, Google Shopping.

Currently, consumers who make a Google search that ends with an Amazon purchase.

The new Google program, Shopping Actions, will be available in the United States to retailers of all sizes and could help retail chains keep those customers. It gives customers an easy way to shop your products on the Google Assistant and Search with a universal cart, whether they’re on mobile, desktop or even a Google Home device.

The idea is to make online buying easier by giving them a single shopping cart and instant checkout - a core feature of Amazon's retail dominance.

By participating in the Shopping Actions program, retailers will be able to:

  • Surface their products on new platforms like the Google Assistant with voice shopping.  
  • Help their customers shop across Google. A shareable list, universal shopping cart and instant checkout with saved payment credentials work across Google.com and the Google Assistant -- allowing customers to turn browsing into buying. For example, shopper Kai can do a search on Google for moisturizing hand soap, see a listing for up & up brand soap from Target, and add it to a Google Express cart. Later, in the kitchen, Kai can reorder foil through voice, add it to the same cart using Google Home, and purchase all items at once through a Google-hosted checkout flow.
  • Increase loyalty and engagement with highest value customers. 1-click re-ordering, personalized recommendations, and basket-building turn one-time shoppers into repeat customers. If Kelly does a search for “peach blush,” for example, and she has opted to link her Google account with her Ultamate Rewards status, Google will recognize this and surface relevant blush results as well as related items -- like makeup brushes -- from Ulta Beauty to help her build a basket with her preferred retailer.

As we previously mentioned, Shopping Actions uses a pay-per-sale model, meaning retailers only pay when a sale actually takes place.



Previous
Next
New HyperX FURY DDR4 and Impact DDR4 Product Lines Support Automatic Plug N Play Overclocking        All News        Apple Is Developing Its Own Micro-LED Screens
Rolex, Lego and Google Top Reputation Institute's 2018 Corporate Reputation Study     General Computing News      Apple Is Developing Its Own Micro-LED Screens

Get RSS feed Easy Print E-Mail this Message

Related News
Google Tracks Your Movements No Matter What
Korea to Tax Google, Apple, Amazon
Google is Seeking to Enter China With Censored Version of Search: report
Smart Displays With Google Assistant Are Now Available
Google's Project Fuchsia Could Be The Successor of Android Successor to Android
European Commission Fines Google $5 billion For Illegal Practices Regarding Android Devices
Google's Head Chip Designer Moves to Facebook
Google Hotel Ads Become Part of Google Ads
Google Puts Machine Learning in the Hands of Advertisers
Antitrust Fines on Android to Be Announced Soon
Google Said to Launch New 'Yeti' Gaming Platform
Google to Add Security Metadata to Google Play Apps

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .