Wednesday, October 01, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Microsoft Previews Windows 10
Google Offers Unlimited Cloud Storage To Students
Gionee Announced The World's Thinnest Smartphone
MPEG LA Rolls Out HEVC License
PayPal To Become An Independent Publicly Traded Company in 2015
AMD To Showcase ARM Cortex-A57-Based Hadoop on Opteron Processors
SanDisk Introduces New X300 SSD And Client SSD Upgrade Service For Corporate Environments
TSMC and ARM Announce 16nm FinFET Silicon with 64-bit ARM big.LITTLE Technology
Active Discussions
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
 Home > News > General Computing > Faceboo...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, July 02, 2014
Facebook to Acquire Video Ad Company LiveRail


Facebook has agreed to acquire LiveRail, an advertising technology company that helps companies like Major League Baseball (MLB.com) and Dailymotion serve ads in the videos that appear on their websites and apps.

LiveRail was founded in 2007 and offers a platform for online video publishers that help them find and serve better ads possible. LiveRail also helps marketers by providing them with access to video inventory and the information that they need in order to decide where to show their ads.

With LiveRail, Facebook will make video ads better and more relevant for the millions of people who watch digital video every month. More relevant ads will be more interesting and engaging to people watching online video, and more effective for marketers too. P

"We believe that LiveRail?s excellent product - known in the industry as a video supply-side platform or SSP - and Facebook's expertise with relevancy, delivery and measurement will help us make video advertising much better for everyone," said Brian Boland, Vice President of Ads Product Marketing and Atlas, Facebook.

In March, Facebook began offering 15-second video ads from a limited number of companies on its website.




Previous
Next
AMD Announces New A-Series APUs        All News        Next Nvidia Shield May Be A Tablet
Samsung Display to Invest In New Plant     General Computing News      Privacy Board Says NSA Internet Spying Is Worrying

Get RSS feed Easy Print E-Mail this Message

Related News
Facebook Launches Updated Atlats Ad Serving Platform
EU To Clear Facebook's Bid For WhatsApp: report
Facebook to Announce New Advertising Platform : report
Facebook To Listen Users' Feedback On Ad Serving
Law Student Files Class Action Against Facebook
Facebook to Shut Down Gifts Service
Facebook Profit Doubles
Facebook Save Lets You Read Stories Later
Facebook Tests 'Buy' Button
New Facebook App For Verified Public Figures Released
Sunday's World Cup Final Broke Social Media Records
EPIC Challenges Facebook's Manipulation of Users

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .