Friday, December 19, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Facebook And Android Top Digital Trends For 2014
Your Next Car Could Have Android Inside
North Korea Linked To Recent Sony Hacking
Sony Global Education Established
CEA and Japan Audio Society to Jointly Promote Hi-Res Audio
Intel, IBM Follow Different Strategies On 14nm FinFET
Toshiba Announces 6TB Enterprise Capacity HDD Models
WebOS 2.0 Smart TV Platfom To Debut At CES
Active Discussions
The Leading Fifa 15 Coins saler
Windows xp
Will there be any trade in scheme for the coming PSP Go?
Hello, Glad to be Aboard!!!
Best optical drive for ripping CD's? My LG 4163B is mediocre.
Hi All!
cdrw trouble
CDR for car Sat Nav
 Home > News > General Computing > Opera A...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, June 24, 2014
Opera Acquires AdColony


Opera wants to bevome "the world’s leading mobile video ad platform" with the acquisition of AdColony.

"Opera is growing rapidly and we are constantly looking for opportunities to bring best-of-breed services to the market. AdColony is a natural fit for Opera and our mobile advertising subsidiary, Opera Mediaworks. This acquisition will augment our services with a robust specialization around mobile video – the fastest growing segment within the mobile advertising industry," said Lars Boilesen, CEO, Opera Software.

AdColony delivers TV- like video ads instantly in HD across the most popular iOS and Android smartphone and tablet apps in the world. Its proprietary Instant-Play video ad technology eliminates latency and long load times for video playback, and offers interactive elements to drive engagement, action and results.

AdColony will continue to support its existing customers as usual following the acquisition. Will Kassoy will continue to lead AdColony as CEO, and he will additionally take on the role of Chief Marketing Officer of Opera Mediaworks.

For advertisers, the addition of AdColony will make Opera Mediaworks a suite of brand and performance-based mobile ad solutions, delivering creative, targeting, analytics, measurement, programmatic buying, and video and rich-media offerings.

For publishers, the combination will offer the world’s largest mobile-focused ad server along with a larger scope of managed, self-service and programmatic tools creating new ways to monetize their inventory effectively.

The acquisition is expected to close in the third quarter of 2014.



Previous
Next
LG Releases WebPS SDK For Smart+ TVs        All News        Samsung Expands Its UHD TV Lineup with New Models
EU To Fine Philips, Infineon And Samsung     General Computing News      Google's Nest Opens Doors to Third-party Apps, Google Domains Trials Started

Get RSS feed Easy Print E-Mail this Message

Related News
Opera Max Data-savings App to be Embedded into MediaTek's LTE SoCs
Opera Browser Coming On Windows Phones
Opera Developer Version Comes On Linux
Aura-powered Opera 21 for Desktop Released
Opera Mini 8 Brings Privacy And new looks to Java-running Phones and BlackBerry OS
Opera For Android Gets Video Chat WebRTC Support
Opera Introduces Data-savings App
Opera Releases 'Coast' Browser For The iPad
Opera Browser Hit By Security Breach
Opera Releases Opera Mini Browser For Basic Phones
Opera Next Released For Windows and Mac
Opera For Android Browser Exits Beta

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .