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Thursday, June 05, 2014
Samsung and Barnes & Noble to Create Co-Branded Tablets

Samsung and Barnes & Noble, Inc. are partnering on the development of co-branded Samsung Galaxy Tab 4 NOOK tablets that give access to Barnes & Noble's digital collection.

The co-branded devices will combine popular Samsung Galaxy Tab 4 hardware with customized NOOK software.

The companies are expected to introduce Samsung Galaxy Tab 4 NOOK in a 7-inch version in the U.S. in early August. The tablets will be displayed along with NOOK eReaders and sold at Barnes & Noble’s bookstores across the U.S. and online at bn.com.

"We are very excited and proud to partner with Samsung, a world-class technology and tablet leader, to create customized co-branded devices featuring our valuable NOOK reading experience and digital content catalog for Barnes & Noble customers nationwide," said Michael P. Huseby, Chief Executive Officer of Barnes & Noble, Inc.

Mr. Huseby noted that the Company will continue to offer its NOOK GlowLight and continue to provide customer support for its customers. He added that the partnership would allow the company to reduce its exposure to the substantial cost structure and other financial commitments that accompany ownership of the hardware production aspects of the NOOK tablet business.

Barnes & Noble said last year that it would stop producing Nook tablets until it found a partner, after losing hundreds of millions of dollars over the years trying to compete with the likes of Amazon.com, Apple Inc and Google.

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