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Wednesday, May 21, 2014
Nvidia Holds Market Share In Add-in Board Market

The graphics add-in-board (AIB) shipments and suppliers' market share for 2014 1Q dropped 6.7 %, compared to the desktop PC market, Jon Peddie Research (JPR) estimates.

JPR's AIB Report tracks computer add-in graphics boards, which carry discrete graphics chips. AIBs are used in desktop PCs, workstations, servers, and other devices such as scientific instruments.

On a year-to-year basis, JPR found that total AIB shipments during the quarter fell 0.8%, which is more than desktop PCs which declined of 1.1%.

The overall PC desktop market increased quarter-to-quarter including double-attach - the adding of a second (or third) AIB to a system with integrated processor graphics - and to a lesser extent, dual AIBs in performance desktop machines using either AMD's Crossfire or Nvidia's SLI technology.

The attach rate of AIBs to desktop PCs has declined from a high of 63% in Q1 2008 to 45% in 2014 1Q, up from 43.8% last quarter.

JPR found that AIB shipments during 2014 1Q behaved according to past years with regard to seasonality, but the decrease was more than the 10-year average. AIB shipments decreased 6.7.% from the last quarter (the 10-year average is -3.2%).

- Total AIB shipments decreased this quarter to 14 million units.
- AMD's quarter-to-quarter total desktop AIB unit shipments decreased 6.6%.
- Nvidia's quarter-to-quarter unit shipments decreased 6.6%.
- Nvidia continues to hold a dominant market share position at 65%.
- Figures for the other suppliers were flat to declining.

The AIB market now has just four chip (GPU) suppliers, who also build and sell AIBs. The primary suppliers of GPUs are AMD and Nvidia. There are 50 AIB suppliers, the AIB OEM customers of the GPU suppliers, which they call "partners."

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