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Monday, May 19, 2014
Facebook To Offer 'I'm a Voter' Feature, Strikes Big Ad Deal
Facebook will bring back new versions of the "I'm a Voter" button around the world for a slate of national elections this year. The company also reportedly striked a big digital marketing deal deal with French advertising agency Publicis Groupe SA.
The "I'm a Voter" button had appeared in 2012 for the first time, when
Americans voted to renew President Barack Obama's lease on the White House.
The social media site plans to offer versions of the feature for a slate of national elections this year, the company said on Monday.
The button will appear for voters in next week's European Parliament and Colombian elections, and for citizens in South Korea, Indonesia, Sweden, Scotland, New Zealand, and Brazil later this year. It will also appear again for Americans, during November's midterm congressional elections.
By clicking the button, users broadcast their status as a voter to their network of friends, although they do not reveal how their vote was cast.
Facebook is trying to integrate its services into the everyday life of people around the globe as it seeks to increase its number of users.
But Facebook is also trying to capitalize its popularity by advanceing its advertising business.
The company gas reportedly struck a multi-year digital marketing deal worth hundreds of millions of dollars with French advertising agency Publicis Groupe SA, Reuters reported on Monday.
The deal will focus on video ads that appear on Facebook's social network, as well as ads that appear on Instagram, according to the news agency.
Under the terms of the deal, Publicis would have access to Facebook user data, enabling it to gauge ad performance on the social network, as well as access to Facebook engineers and other resources to help create special ad units that appear on Instagram, according to Ad Age which first reported the deal on Monday. Ad Age said the deal was worth $500 million.