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Thursday, May 08, 2014
LG Brings Its Latest ULTRA HDTVs To The U.S.

LG Electronics has made availble its new 79-inch class Ultra HD TV, the first of the 2014 LG ULTRA HD TV lineup coming to market this year.

LG's 79-inch class (78.5 inches measured diagonally) model 79UB9800 is being launched first in Southern California with Video and Audio Center, one of the nation?s top Ultra HD TV retailers.

The new LG ULTRA HD TV goes on sale in the United States for the first time today at Video and Audio Center's Santa Monica store (1426 Wilshire Blvd.). LG and Video and Audio Center launched the first Ultra HD TV in the United States in 2012.

The UB9800 series also includes 65 and 84-inch screen sizes with a 98 inch model to be introduced later this year. Other series in the 2014 LG ULTRA HD TV lineup will also be launched in the U.S. this spring.

These LG ULTRA HD 4K TVs incorporate new technology standards - such as HDMI 2.0 and H.265 codec - which will allow them to display native 4K content whether it's streamed over the Internet or playing from a USB or HDMI source.

Because of its upscaling, the 79UB9800 is also great for showing regular HD content available from cable or satellite providers, Blu-ray disc players, home video cameras, game consoles and more.

For non-UHD content, the UB9800 series features LG's True 4K Engine Pro, which uses a multistep process to enhance content for a near-UHD experience.

LG ULTRA HD TVs also use IPS (in plane switching) LCD panels which reproduce more accurate colors than conventional "VA" type panels used by most other TV manufacturers.

For 2014, LG 4K ULTRA HD TVs feature the Smart TV+ platform, using webOS. With webOS, live TV, streaming services and previously viewed content are all accessible via one click on its "launcher bar" menu. The platform also includes recommendation capabilities to help consumers sift through its content options, which include streaming services like Netflix, YouTube Amazon Instant Video and Hulu Plus.

The UB9800 series also boasts the audio of the Ultra Surround sound system, developed in collaboration with harman/kardon.

The 79UB9800 will be available nationally for $7,999.99.

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