Sunday, October 04, 2015
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Microsoft Buys Havok
Google Officially Becomes Alphabet
Microsoft Works On A Laptop Battery System That Adapts To Your Habits To Last Longer
Motorola Outlines Android Marshmallow Update Plans
AMD FirePro Graphics Powers New Dell Precision Mobile Workstations
Globalfoundries Said To Move To 10nm Development On Its Own
Nvidia Launches New Maxwell-based Quadro graphics For Mobile workstations
Microsoft Expands Licensing Agreements With Asus, I-O Data
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Yandex ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, February 26, 2014
Yandex Partners with Google On Advertising

Yandex is partnering with Google to allow their respective advertising clients bid for ad displays that will appear to each other's inventories.

Through Google's subsidiary DoubleClick, the company's advertising clients will have access to one of Russia's largest advertising inventories offered by publishers in Yandex's Advertising Network, while the advertising clients of Yandex will be able to bid for ad displays in the global inventory of DoubleClick AdExchange partners. Both systems are powered by the real-time-bidding technology.

The current arrangement between Yandex and Google only relates to display advertising, and does not cover text-based contextual advertising.

Google and Yandex will complement each other in terms of user data, audience-targeting and bid-optimisation.

The two companies have already signed the bilateral partnership agreement, and they are now at the technical stage of implementing this project.

The agreement is expected to increase advertising inventory available to the clients of both companies whose respective advertising pools in the CIS countries don't overlap much.

Yandex launched its own Real-Time Bidding system for auctioning ad impressions to advertising systems in March 2012. Yandex.Direct and myThings were participants in the auction, which were later joined by Tinkoff Digital, the developer of Russia?s first RTB platform, and LaModa, one of the most popular fashion e-retailers in Russia.

LG E985T TD-LTE Smartphone Debuts In China        All News        Microsoft Releases Service Pack 1 for Office 2013 and SharePoint 2013
Sony To Cut 1,000 U.S. Jobs     General Computing News      Microsoft Releases Service Pack 1 for Office 2013 and SharePoint 2013

Get RSS feed Easy Print E-Mail this Message

Related News
Google Officially Becomes Alphabet
Google, Microsoft Resolve Global Patent Fight
Google To Bring Internet to More Indians
FTC To Probe Google Over Android: report
Google Improves Voice Search
France Rejects Google's Appeal In Right to Be Forgotten Case
Google To Hold Nexus Press Event On Sept. 29
Google Glass Becomes Project Aura
Russian Competition Authority Finds Google guilty Of Antitrust Abuses
Google Shopping Delivery Available In More U.S. Areas
Google Play Is Coming Back To China: report
Updated Google Street View App Has 360-degree Images

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .