Tuesday, February 09, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
French Data Protection Authority Says Facebook Should Stop Collecting Non-User Data
Verizon Expores Yahoo Deal Options: report
Kingston Buys USB Technology and Assets of IronKey from Imation
LG'S Flagship SIGNATURE OLED TV Now Available In The U.S.
Imagination Tech CEO Steps Down As Company Reports Losses
Google Has A Gear VR Competitor In The Works: report
Sony Xperia Z5 and Xperia Z5 Compact Are Now Shipping In The U.S.
Following Outcry, Twitter's Dorsey Says Live Tweets Are Here To Stay
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
 Home > News > General Computing > Yandex ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, February 26, 2014
Yandex Partners with Google On Advertising


Yandex is partnering with Google to allow their respective advertising clients bid for ad displays that will appear to each other's inventories.

Through Google's subsidiary DoubleClick, the company's advertising clients will have access to one of Russia's largest advertising inventories offered by publishers in Yandex's Advertising Network, while the advertising clients of Yandex will be able to bid for ad displays in the global inventory of DoubleClick AdExchange partners. Both systems are powered by the real-time-bidding technology.

The current arrangement between Yandex and Google only relates to display advertising, and does not cover text-based contextual advertising.

Google and Yandex will complement each other in terms of user data, audience-targeting and bid-optimisation.

The two companies have already signed the bilateral partnership agreement, and they are now at the technical stage of implementing this project.

The agreement is expected to increase advertising inventory available to the clients of both companies whose respective advertising pools in the CIS countries don't overlap much.

Yandex launched its own Real-Time Bidding system for auctioning ad impressions to advertising systems in March 2012. Yandex.Direct and myThings were participants in the auction, which were later joined by Tinkoff Digital, the developer of Russia?s first RTB platform, and LaModa, one of the most popular fashion e-retailers in Russia.




Previous
Next
LG E985T TD-LTE Smartphone Debuts In China        All News        Microsoft Releases Service Pack 1 for Office 2013 and SharePoint 2013
Sony To Cut 1,000 U.S. Jobs     General Computing News      Microsoft Releases Service Pack 1 for Office 2013 and SharePoint 2013

Get RSS feed Easy Print E-Mail this Message

Related News
Ad Business Push Google's Profit
Google Paid $12,000 To Get Back The "Google.com" Domain Name
Europe May Probe Google's Tax Deal With U.K.
Google Used Machine Learning To Master Game of Go
Google Says It Has Shipped Five Million Cardboard Devices
Google Files Patent for Secure Drone Delivery
Google To Pay $185 Million To Settle UK Taxes
Google Paid Apple $1 Billion Fee To Keep Search Bar on iPhone
Lenovo and Google To Develop Next Project Tango Device
Google Glass Device Appeared In FCC Website
Google To Release New Messaging App
Google's Pixel C Tablet Now Available

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .