Wednesday, September 20, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
GLOBALFOUNDRIES and IBM Develop Custom 14nm FinFET Technology That Leverages both FinFET and SOI
Google Brings Affordable moto x4 to Project Fi
BlackBerry Enters Self-Driving Car Partnership With Delphi
Nest Unveils Home Alarm System, 'Hello; Video Doorbell and the Cam IQ Outdor Camera
Apple to Fix Watch Series 3 Battery and LTE Connectivity Issues
Rambus Runs First DDR5 Silicon in its Labs
HTC Expected to Announce Deal with Google
Xbox One X Console Pre-orders Available Today
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Yandex ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, February 26, 2014
Yandex Partners with Google On Advertising


Yandex is partnering with Google to allow their respective advertising clients bid for ad displays that will appear to each other's inventories.

Through Google's subsidiary DoubleClick, the company's advertising clients will have access to one of Russia's largest advertising inventories offered by publishers in Yandex's Advertising Network, while the advertising clients of Yandex will be able to bid for ad displays in the global inventory of DoubleClick AdExchange partners. Both systems are powered by the real-time-bidding technology.

The current arrangement between Yandex and Google only relates to display advertising, and does not cover text-based contextual advertising.

Google and Yandex will complement each other in terms of user data, audience-targeting and bid-optimisation.

The two companies have already signed the bilateral partnership agreement, and they are now at the technical stage of implementing this project.

The agreement is expected to increase advertising inventory available to the clients of both companies whose respective advertising pools in the CIS countries don't overlap much.

Yandex launched its own Real-Time Bidding system for auctioning ad impressions to advertising systems in March 2012. Yandex.Direct and myThings were participants in the auction, which were later joined by Tinkoff Digital, the developer of Russia?s first RTB platform, and LaModa, one of the most popular fashion e-retailers in Russia.




Previous
Next
LG E985T TD-LTE Smartphone Debuts In China        All News        Microsoft Releases Service Pack 1 for Office 2013 and SharePoint 2013
Sony To Cut 1,000 U.S. Jobs     General Computing News      Microsoft Releases Service Pack 1 for Office 2013 and SharePoint 2013

Get RSS feed Easy Print E-Mail this Message

Related News
Google to Launch Pixel 2 Smartphone October 4
Consumer Watchdog Accuses Google of Manipulating Search Results to Defend Law that Enables Sex Trafficking
Google Appeals Against EU Anti-trust Fine, Facebook Fined 1.2 Million Euros
European Governments Want to Tax Digital Giants' Revenues
Google to Detail Titan Security Chip for Cloud Services
Google Home Now Supports Free Calls
Google is Getting Ready For New European Data Protection Rules With Privacy Website
Google Fires Employee Over Anti-diversity Memo
Google is Developing technology for Snapchat-like media Content
Google Adds SOS Alerts to Search and Maps
Alphabet Earns More Cash Despite Antitrust Fine
Google Embrace News Feed on Mobile With Personalized 'Feed'

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .