Wednesday, August 20, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
ASUS To Unveil Smartwatch At IFA
WD Releases Anniversary Edition My Passport Drives
JPR Reports AMD, Intel Jump in GPU Shipments, Nvidia Slips
HTC One M8 for Windows Unveiled
SanDisk Releases The TLC-based Ultra II SSD
Samsung Delivers Slim Level Box mini Wireless Speaker
LG G3 UX To Become Standard In Across LG's Mid- to Entry-level Devices
New BD-DSD Blu-ray Disc Standard Allows Storing 200GB Of Data Per Disc
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > Yandex ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, February 26, 2014
Yandex Partners with Google On Advertising


Yandex is partnering with Google to allow their respective advertising clients bid for ad displays that will appear to each other's inventories.

Through Google's subsidiary DoubleClick, the company's advertising clients will have access to one of Russia's largest advertising inventories offered by publishers in Yandex's Advertising Network, while the advertising clients of Yandex will be able to bid for ad displays in the global inventory of DoubleClick AdExchange partners. Both systems are powered by the real-time-bidding technology.

The current arrangement between Yandex and Google only relates to display advertising, and does not cover text-based contextual advertising.

Google and Yandex will complement each other in terms of user data, audience-targeting and bid-optimisation.

The two companies have already signed the bilateral partnership agreement, and they are now at the technical stage of implementing this project.

The agreement is expected to increase advertising inventory available to the clients of both companies whose respective advertising pools in the CIS countries don't overlap much.

Yandex launched its own Real-Time Bidding system for auctioning ad impressions to advertising systems in March 2012. Yandex.Direct and myThings were participants in the auction, which were later joined by Tinkoff Digital, the developer of Russia?s first RTB platform, and LaModa, one of the most popular fashion e-retailers in Russia.




Previous
Next
LG E985T TD-LTE Smartphone Debuts In China        All News        Microsoft Releases Service Pack 1 for Office 2013 and SharePoint 2013
Sony To Cut 1,000 U.S. Jobs     General Computing News      Microsoft Releases Service Pack 1 for Office 2013 and SharePoint 2013

Get RSS feed Easy Print E-Mail this Message

Related News
Google Buys JetPac
Google Releases Fit SDK, Special Version Of Android L
Google To Rank Websites with HTTPS Higher
Google and Barnes & Noble Take On Amazon
Google To Unveil Instagram Competitor
Google's Ambitious Secret Barge Project Was Scarped
Google To Show Ratings to Search-Results Ads
Google Does Not Confirm to $1 Billion Acquisition Of Twitch
Google Implemented "Right To Be Forgotten" Ruling Inadequately, EC says
European Regulators May Need Extra Concessions From Google
Google Profit And Revenue Jump
Google Plus No Longer Requires Real Names

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .