Tuesday, May 05, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
T-Mobile Allows Verizon Clients To Test Its Network
Samsung Delivers Faster Speeds With New PRO Plus and EVO Plus Memory Cards
Cisco Identifies Virus That Kills Off PCs
Intel Xeon E7 v3 Processor Series Debuts
Oversupply in NAND Flash Market to Be Corrected in Q3
PlayStation Now Subscriptions Come to PS3
Motorola Mobility To Pay $10 million in Fujifilm Patent Suit
CoreOS App Container Spec Gains Support From Tech Companies
Active Discussions
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
cdrw trouble
burning
 Home > News > General Computing > Yandex ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, February 26, 2014
Yandex Partners with Google On Advertising


Yandex is partnering with Google to allow their respective advertising clients bid for ad displays that will appear to each other's inventories.

Through Google's subsidiary DoubleClick, the company's advertising clients will have access to one of Russia's largest advertising inventories offered by publishers in Yandex's Advertising Network, while the advertising clients of Yandex will be able to bid for ad displays in the global inventory of DoubleClick AdExchange partners. Both systems are powered by the real-time-bidding technology.

The current arrangement between Yandex and Google only relates to display advertising, and does not cover text-based contextual advertising.

Google and Yandex will complement each other in terms of user data, audience-targeting and bid-optimisation.

The two companies have already signed the bilateral partnership agreement, and they are now at the technical stage of implementing this project.

The agreement is expected to increase advertising inventory available to the clients of both companies whose respective advertising pools in the CIS countries don't overlap much.

Yandex launched its own Real-Time Bidding system for auctioning ad impressions to advertising systems in March 2012. Yandex.Direct and myThings were participants in the auction, which were later joined by Tinkoff Digital, the developer of Russia?s first RTB platform, and LaModa, one of the most popular fashion e-retailers in Russia.




Previous
Next
LG E985T TD-LTE Smartphone Debuts In China        All News        Microsoft Releases Service Pack 1 for Office 2013 and SharePoint 2013
Sony To Cut 1,000 U.S. Jobs     General Computing News      Microsoft Releases Service Pack 1 for Office 2013 and SharePoint 2013

Get RSS feed Easy Print E-Mail this Message

Related News
Google To Gather Patents Through Web Portal
Google Explorer Among Nepal Earthquake Victims
Google Reports High Profit and Revenue
Google Unveils Project Fi Wireless Program
Tech Lobbying Spendings Explode
Europe Charges Google In Antitrust Case
Google is Working on Battery Technology
Google Plans YouTube Subscription Service
Child and Consumer Advocates Urge Federal Trade Commission to Investigate Google for Deceptive Advertising Directed at Children
China Internet Authority Slams Google Over Certificate Rejection
European Regulators To File Antitrust Charges Against Google
Google To Use SSDs From Samsung: report

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .